Marketing campaign for Harry Potter

Above show pictures of the posters that were released for the Harry Potter And The Deathly Hallows Part 1. As you can see they released a lot of posters to make sure that they reached everyone with the campaign and also to allow the audience to see what affect the final battle has on the main characters that are in the film and also the bad guys. This was a great idea for them to do as it shows that they wanted to make sure that every character /actress/actor was shown in the final film and the final ad campaign. Each poster has the words 'IT ALL ENDS 7.15' this shows that '7.15' is the date that the film comes out in the cinema, 'IT ALL ENDS' this shows that it is the final film and they want to go out with a bang. Out of the 10 posters that are above 5 of them are the good guy, they all have dirt on their faces which shows they are in battle and are fighting to keep there side free, the other 5 are bad guys they all have clean faces which shows that they aren't in battle but could be going in to battle. The red spots on some of the poster could indicate that there is blood that is spilt in the film or even if someone gets killed.

This is the Harry Potter website, it is easy to get to as all you need to do is type in Harry Potter in a search engine and it will come up in the results. When you go onto the website it shows you the trailer for the film which is good because if people haven't seen it they can see it when they go onto the website, it allows you to skip the trailer if you have seen it which is really good. Once the trailer has gone out of the way then the screen above comes on, this is well laid out as it shows where the film is set and the characters are in front of it, this shows that they are maybe protecting it from bad guys. The text is all the same with shows that they have been consistent with the projects they produce, they have the main characters at the front this shows that it is their battle, well Harry's battle and everyone is behind him to protect what they have left. They are advertising the DVD at the top of the page which shows that they will take any chance they want to promote themselves when they want and make sure that their fans have every chance to buy the DVD's.

This is the trailer for Harry Potter And The Deathly Hallows Part 1, this film was well marketed as it was shown on the television thousands of times that allows people to see it there. The trailer has it all a lot of jump cuts to show as much as they could without giving anything away and also slow clips with a voice over on them to show clips that are related to watch the voice over is saying. The trailer itself was released a few months before the  film was due out, this was to create a buzz because everyone was waiting for the final films and Warner Bros. didn't want there to be a let down when it was released, they brought out a lot of trailers with some different clips in them, and some did give away to much which was a bit of a let down. You-tube changed the back ground on their site to Harry Potter for that day to promote the film, a newspaper had a special Harry Potter booklet inside it for free when people bought the paper.